Hawaii Five-0: Season 1 Nielsen Ratings

Episode Air Date Viewers L+SD Households (Rating/Share) A18-49 L+SD (Rating/Share) Viewers L+7 A18-49 L+7 (Rating)
1.23 "Oia'i'o" 05/16/11 10.41 6.3/10 2.7/07    
1.22 "Ua Hiki Mai Kapalena Pau" 05/09/11 9.445 6.0/10 2.3/06    
1.21 "Ho'ohuli Na'au" 05/02/11 9.834 6.2/10 2.5/06    
1.20 "Ho'opa'i" 04/18/11 11.438 7.1/11 2.8/07    
1.19 "Ma Ke Kahakai" 04/11/11 9.541 5.9/09 2.5/07    
1.18 "Na Me'e Laua Na Paio" 03/21/11 10.013 6.2/11 2.9/08    
1.17 "Loa Aloha" 02/21/11 10.448 6.4/11 2.8/08    
1.16 "Powa Maka Moana" 02/14/11 10.727 6.6/12 2.8/08    
1.15 "E Malama" 02/07/11 11.066 6.9/12 2.9/08 14.334 4.0
1.14 "Kai e'e" 01/23/11 19.335 11.3/19 5.6/15    
1.13 "He Kane Hewa'ole" 01/17/11 10.863 6.9/12 2.9/08 14.378 4.2
1.12 "Ke Kinohi" 01/03/11 11.022 -- 2.9/08 14.921 4.1
1.11 "Hana 'a'a Makehewa" 12/13/10 10.982 6.8/12 2.8/08 14.107 3.9
1.10 "Palekaiko" 12/06/10 10.552 6.6/11 2.8/08 13.941 3.9
1.09 "Heihei" 11/22/10 12.384 7.6/13 3.3/09 15.722 4.4
1.08 "Po'ipu" 11/15/10 10.365 6.5/11 2.8/08 13.578 3.9
1.07 "Mana'o" 11/08/10 10.262 6.5/11 2.9/08 13.760 4.1
1.06 "Ho'apono" 11/01/10 10.884 6.9/11 3.0/08 14.114 4.1
1.05 "Ko'olauloa" 10/25/10 10.234 6.6/11 2.8/08 13.137 3.7
1.04 "Nalowale" 10/18/10 10.971 7.0/12 2.9/08 13.951 3.9
1.03 "Lanakila" 10/11/10 10.727 6.9/11 3.1/08 13.612 4.2
1.02 "Malama Ka Aina" 10/04/10 12.294 7.7/13 3.6/09 15.424 4.6
1.01 "Ohana" 09/27/10 12.753 8.1/13 3.6/10 16.070 4.7
1.00 "Pilot" 09/20/10 14.213 8.9/15 3.9/11 17.590 5.0

Sources: CBS, TV by the Numbers

* Projected CBS Research estimate.

Live + Same Day:
Live viewing of Hawaii Five-0 and DVR playback on the same day until 3:00 AM local time.

Live + 7 Day:
Live viewing of Hawaii Five-0 and DVR playback during the 7 days following the broadcast.

A18-49:
The key demographic of adults (age 18-49) targeted by advertisers. The higher the rating in this demo, the more CBS can charge advertisers for the privilege of airing a commercial during the Hawaii Five-0 time slot.

Rating:
The percentage of all TV households tuned to Hawaii Five-0, from the total of all TV-equipped households. One rating point = 1%.

Audience share:
Represents the percentage of all televisions switched on, that are tuned to Hawaii Five-0. One audience share = 1%. An audience share does not take into account inactive TV sets!

Viewer totals:
Expressed in millions.

For the 2010-11 season, Nielsen estimates that there are 115.9 million television households in the US. One rating point = 1%, or 1,159,000 households. These estimates are refreshed annually every August by Nielsen.